Job Overview

We are seeking a strategic and hands-on E-commerce Marketing Manager to lead the growth of our online sales channels for ornamental landscaping products, koi pond supplies, and outdoor living solutions. This role is responsible for driving digital revenue, optimizing the customer journey, and building a strong online presence that reflects our brand’s expertise in water features, aquatics, and landscape design.

Key Responsibilities

E-commerce Strategy & Growth

Develop and execute a comprehensive e-commerce marketing strategy to increase online revenue and customer acquisition
Manage and optimize the company’s e-commerce platform
Analyze sales performance, customer behavior, and KPIs to identify growth opportunities

Digital Marketing

Plan and execute paid media campaigns (Google Ads, Meta Ads, shopping campaigns)
Lead SEO strategy to improve organic visibility for pond supplies, koi care products, and landscape materials
Manage email marketing campaigns, including promotions, lifecycle flows, and customer retention initiatives
Oversee content marketing efforts such as blogs, how-to guides, and seasonal campaigns

Product & Merchandising

Optimize product listings with compelling descriptions, images, and SEO keywords
Coordinate product launches, promotions, and seasonal campaigns (spring pond startups, fall maintenance, etc.)
Monitor pricing, inventory trends, and competitor activity

Customer Experience

Improve website UX/UI to enhance conversion rates and reduce cart abandonment
Collaborate with customer service to ensure a seamless online experience
Implement personalization and upsell/cross-sell strategies

Brand & Content Development

Ensure brand consistency across all digital touchpoints
Collaborate with design and video teams to create engaging content (pond builds, koi care tips, landscaping transformations)
Manage social media strategy in alignment with e-commerce goals

Analytics & Reporting

Track, analyze, and report on campaign performance, ROI, and key e-commerce metrics
Use tools like Google Analytics, heatmaps, and CRM data to inform decisions
Continuously test and optimize campaigns (A/B testing, landing pages, etc.)

Qualifications

Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
3–6+ years of experience in e-commerce marketing or digital marketing
Experience managing e-commerce platforms (Shopify, WooCommerce, Magento, etc.)
Strong understanding of SEO, PPC, email marketing, and conversion rate optimization
Proficiency with analytics tools (Google Analytics, Google Search Console, etc.)
Experience with product merchandising and online retail operations
Excellent communication, project management, and analytical skills

Preferred Qualifications

Experience in landscaping, outdoor living, aquatics, gardening, or related industries
Knowledge of koi pond systems, water features, or horticulture products
Experience with visual storytelling (photo/video content for outdoor projects)
Familiarity with seasonal or weather-driven product cycles

Key Traits for Success

Data-driven and results-oriented
Creative storyteller with a passion for outdoor living spaces
Highly organized and detail-oriented
Comfortable balancing strategy with hands-on execution

Pay: $25.00 - $35.00 per hour

Work Location: In person

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E-commerce Marketing Specialist