Badger Meter - Where Every Drop Counts and So Do You

At Badger Meter, we're more than a leading global water technology company - we're innovators with a mission: to preserve and protect the world's most precious resource. For over 120 years, our trusted solutions have enabled our customers to optimize the delivery and use of water, maximize revenue and reduce waste.

Every employee at Badger Meter is an important part of our success. Here, your work doesn't just move a business forward - it shapes a more sustainable future. We are committed to building a workplace where we celebrate differences, empower voices, and encourage fresh ideas that drive innovation.

When you join us, you'll find:

Purpose-driven work that makes a real difference in communities around the globe.
Career growth and development opportunities designed to help you achieve your potential.
A supportive, inclusive culture where collaboration and creativity thrive.

Be part of something bigger. At Badger Meter, your contributions will ripple far beyond the workplace - creating lasting change for people and the planet.

What You Will Contribute:

The Sales Development Specialist plays a critical role in fueling pipeline growth by identifying new business opportunities and engaging both prospective and current customers. This role is ideal for a driven, curious professional who thrives in a fast-paced, goal-oriented environment and enjoys building relationships. You will partner closely with Sales and Marketing to generate qualified leads, strengthen customer engagement, and support revenue growth.

What You’ll Do

Proactively identify and engage prospective customers through research, outreach, and networking
Generate new business opportunities via cold calls, email campaigns, and social selling
Qualify inbound and outbound leads to assess needs, timing, and fit
Re-engage current customers to drive satisfaction, retention, and upsell/cross-sell opportunities
Manage and track leads through the sales pipeline, ensuring consistent follow-up and progression
Partner with Regional Account Managers to align on strategy and successfully transition qualified leads
Represent the company at industry trade shows to build relationships, capture new leads, and drive timely follow-up to convert opportunities
Leverage Salesforce (or CRM tools) to document activities, manage pipeline, and maintain data integrity
Stay informed on market trends, competitors, and industry developments
Report on outreach activity, pipeline health, and key performance metrics

What You Bring

Minimum Qualifications

0–3 years of experience in sales, business development, or a customer-facing role
Strong communication skills (written, verbal, and interpersonal)
Comfortable with outbound prospecting, including cold calling
Experience using CRM tools (Salesforce or similar)
Strong organizational skills with the ability to manage multiple priorities
Self-motivated with a results-driven mindset

Preferred Qualifications

Bachelor’s degree in Business, Marketing, Communications, or related field
Familiarity with modern prospecting techniques (social selling, multi-channel outreach)
High emotional intelligence and ability to build rapport quickly
Experience working in a fast-paced, metrics-driven environment

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Why Join Us

Opportunity to build foundational sales skills and accelerate your career
Collaborative, team-oriented environment with strong partnership between Sales and Marketing
Exposure to strategic accounts and revenue-driving initiatives
A defined growth path for high performers, with the opportunity to progress into Relationship Manager and Account Manager roles as you build your sales expertise and deliver results

Success in This Role Looks Like

Consistently generating qualified pipeline aligned to sales targets
Building strong relationships with prospects and customers
Effectively collaborating with Account Managers to convert opportunities
Maintaining high activity levels with strong attention to quality and follow-through

Competitive Total Rewards at Badger Meter:

Competitive Pay
Annual Bonus
Eligible for Annual Pay Increases
Comprehensive Health, Vision, and Dental Coverage
15 days Paid Time Off + 11 Paid Holidays
Two Ways to Save for Retirement: Badger Meter contributes 25 cents for every dollar you contribute to the plan, up to 7% of your eligible compensation. In addition to the match, the company will also contribute 5% of your eligible compensation to your Defined Contribution account on an annual basis. Additional access to a certified financial planner to help ensure your money is working for you, at no cost!
Employer Paid benefits including: Employee Assistance Program (EAP), Basic Group Life Insurance, Short Term Disability, and more
Educational Assistance – Tuition Reimbursement up to $5,250
Voluntary benefits including : Additional Life Insurance, Long Term Disability, Accident and Critical Illness coverage
Health Savings Account (HSA) & Flexible Spending Account (FSA) options

An Equal Opportunity/Affirmative Action Employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. Applicants can learn more about their rights regarding equal opportunity in employment by viewing the federal "EEO is the Law" poster and the “EEO is the Law” poster supplement at http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm

Badger Meter complies with all aspects of the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local disability laws. This means that we will reasonably accommodate qualified employees with a disability if accommodation would allow them to perform the essential functions of their job, unless doing so would create an undue hardship.

Privacy Statement

The Employee and Applicant Privacy Statement describes how we collect, use, share, retain, and safeguard applicant information. Please see the privacy statement on our website here .

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Sales Development Specialist